iAge Engineering team developed trading desk and ad exchange.
Publishers manage their advertising inventory and fill it with ads. Advertisers create ad campaigns and buy traffic.
The system supports video, img and html ads.
Both publishers and advertisers can use unique report constructor that supports up to 12 data filters.
Ad exchange can withstand up to 10 000 qps.
The system sells traffic to DSP by OpenRTB protocols.
The following technologies were used:
- Entity framework