DMP for internal purposes of media agency

DMP for media agency
screen of matching partner setup

Goal:

show ads for some audience.

Solution:

For these purposes, a data management platform (DMP) was developed, to allow users to be separated across segments according to their preferences and behavior on site. Later, this data was used in advertising campaigns.

DMP features

  • gathering the data
  • segmentation based on data and behavior
  • taxonomy
  • protection of the data in accordance with GDPR and CCPA

The DMP was provided to the client as a self-hosted white-label platform.